Privacy Policy

This Privacy Policy governs the manner in which Brooklyn’s Finest Weed, Inc. and its affiliates
(collectively, “BFW”, “us”, “our”, or “we”) collect, use, maintain, and disclose Personal
Information collected when users (“you,” “your”) visit this website and the websites controlled
by us (collectively, the “Site”). This Privacy Policy (“Privacy Policy”) applies to the Site and
communications generated via the Site. This Privacy Policy also applies when you interact with
us offline. For example, if you provide your contact information to us or interact with us in a
retail store or live event, this Privacy Policy applies. Please read this Privacy Policy carefully so
that you understand our privacy practices.
Please read this Privacy Policy carefully so that you understand our privacy practices. By
providing Personal Information to us or by using the Site, you acknowledge the Privacy Policy,
and you are consenting to the collection, use, and disclosure of that information in accordance
with this Privacy Policy. The Site and the information provided in this Policy is solely intended
“Personal Information” means information that identifies, relates to, describes, is reasonably
capable of being associated with, or could reasonably be linked, directly or indirectly, with an
individual or household. We do not consider Personal Information to include information that has
been aggregated or de-identified so that it does not allow a third party to easily identify a specific
individual.

1. USE BY MINORS
This Site is intended for persons 21 years of age and older. We do not knowingly collect
information from individuals under 21 years of age, children, or minors.
If you learn that your child has provided us with Personal Information without your consent, you
may alert us at info@brooklynsfinestweed,com. If we learn that we have collected any Personal
Information from anyone under 21, we will promptly take steps to delete such information.

2. Personal Information We Collect
The information we collect falls into two categories: (1) information you voluntarily supply us or
the service providers working on our behalf when you visit our Site or retail stores, or otherwise
interact with us, and submit your information, such as via a contact form or as part of
transaction; and (2) tracking information automatically gathered from your devices as you visit
our Site or retail stores.
Personal Information You Provide
The following Personal Information about you may be collected when you interact with us,
complete a survey, use our Site, or visit our retail stores:

 Name
 Date of Birth
 Demographic information (including age and gender)
 Driver’s License or Other Government ID Number
 Address
 Account credentials
 Purchase information (including billing address and payment details)
 Email address
 Phone number
 Website or Social Media information
 Medical, professional and educational details (e.g., medical school, specialty)
 Job or Occupation
 Income / Salary
 Survey responses (if you choose to participate in a survey, the specific questions may
vary from survey to survey, but we will generally ask attitudinal questions to help us
understand your general views, behaviors, opinions, and interests as they pertain to our
products and services)
This information may be supplied by you in response to specific questions, when you sign up for newsletters or other communications from us, make purchases, or communicate with us in
person or by email. You can always refuse to supply Personal Information in response to
requests, except that it may prevent you from engaging in transactions, Site-related activities or receiving responses to your inquiries or other information of interest such as our newsletter or
customer programs. Information that is optional at these collection points will generally be noted
and marked as such.
In addition, we ask that you not send us any sensitive Personal Information about yourself or
others (e.g., Social Security numbers, information related to racial or ethnic origin, political
opinions, religion or philosophical beliefs, sex life or sexual orientation, criminal background, or
trade union membership, or biometric or genetic data for the purpose of uniquely identifying an
individual) on or through the Site.
Passive Information Collection
We may use third party analytics tools, including Google Analytics, to help us measure traffic,
usage, and sales trends by your use of our Site. These tools use various technologies, including
cookies or similar technologies, to automatically collect certain information from your devices,
including:
 Your browser name,
 Demographic data about you,
 The pages you visit on the Site,
 Whether you have previously accessed the Site,
 The IP (Internet Protocol) address for your computer
 The type of computer and technical information about your means of connection to our
Site, such as the operating system and the Internet service providers utilized, and

Cookies and Tracking Technologies
Cookies are small files that are stored on the device you use to access the Site. Your web
browsers place cookies on their hard drives for record-keeping purposes and sometimes to track
information about them.
You may choose to set your web browser to refuse cookies, or to alert you when cookies are
being sent. If you adjust your settings to refuse cookies, or if you delete cookies, you may not be
able to access or use some portions of the Site and some features may not work as intended.
The Site uses first party cookies and third party cookies. The cookies used on our Site may be
persistent or session based. A session cookie is a piece of information that is enabled only during
a particular Site session. Session cookie files are deleted after logging off the internet browser or
powering off your computer. In contrast, a persistent cookie is not deleted after logging off an internet browser or powering off your computer, but “persists” between sessions. Both types of cookies provide statistical information as well as help make improvements in Site navigation.
The Site may also use other technologies including but not limited to Javascript tags or tracking pixels to collect, process, and store browsing information as described above. Tracking pixels and tags assist in delivering cookies and allow us to collect browsing information about you.
Tracking pixels or tags may also be included in the emails we send you in order to determine
whether the emails have been opened and if you have clicked on links with the email.
To learn more about your choices with regard to cookies and tracking technologies, see the
Privacy Rights section below.

3. How we use Personal Information
BFW may collect and use Personal Information for the following purposes:
 To fulfill transaction requests and improve our services for you: If you make a purchase
at a retail location, we will collect the information required to process your orders or
respond to your customer service requests. This may include your name, credit card
number, card type, expiration date, and security code. In addition to utilizing this
information to fulfill your requests, BFW may use information collected during these
transactions to analyze and improve our services. In conducting these activities, BFW
does not store, archive, or otherwise retain credit card numbers.
 To respond to your requests and improve our services for you: Information you provide
helps us respond to your questions and requests more efficiently.
 To communicate with you: We may send you information about topics we think may be
of interest to you, such as our newsletters, upon your request or otherwise as consistent
with this Privacy Policy.
 To send periodic emails: We may use your provided email address to send you
information and updates. We may also use this information to respond to your
inquiries, questions, and/or other requests.

 To market products and services to you. For example, we might provide you with
information about special promotions, offers, new features, or new services. We might
also use your information to serve you ads about our products and offers. To learn
about your choices for these communications, read the Privacy Rights section below.
 To conduct research and analytics: We use information to better understand our
customers and users.
 To personalize the user experience: We may use information in the aggregate to
understand how our users as a group use the Site.
 To improve our Site: We may use information we have collected to improve the Site or
our other services.
 To verify requests made pursuant to this Privacy Policy.

4. How we collect Personal Information
We collect Personal Information about you from various sources, directly and indirectly,
including from the following:
 Directly from you: For example, we collect information you enter or provide us when
you register an account, contact us, submit an inquiry or report a problem, make a
purchase, sign up for our communications, participate in a survey, or otherwise provide
your information to us.
 From your devices: As described above, we and our service providers use tracking tools
like browser cookies and web beacons to automatically collect information about you
and your device. We collect information when you interact with our Site, our ads, or
our emails that we send to you. To learn about your choices for these tracking tools, see
the Privacy Rights section below.
 From vendors we hire to work on our behalf: For example, vendors that host or maintain
our Site and send promotional emails for us may give us information. We may also get
information from vendors that process payments and from marketing agencies,
advertising technology vendors, and analytics or research providers.
 From other sources: Other parties may give us personal information about you, such as
business and marketing partners, data brokers, companies that we acquire, and social
media platforms.
 We combine information: We may combine information that we have collected offline
with information we collect online. Or we may combine information we get from
another party with information we already have. We may also aggregate your
information with other individuals’ information to understand preferences and trends
over time.

5. Sharing your personal information
We may share the categories of personal information described above with service providers and
third parties that we partner with to assist us in various functions, including providing
technological support and performing security and anti-fraud services, providing you with our

services and products, and providing you with communications and marketing information on
our behalf. These third parties have access to your Personal Information only to perform specific
tasks on our behalf and are obligated not to disclose or use your Personal Information for any
other purpose.
These service providers and third parties can be classified in the following categories:
 Delivery partners, to deliver our products to the right location;
 Financial partners involved in the processing of your banking or credit card data in retail
locations;
 Marketing partners, which we use to send you promotional communications, for instance;
 IT service providers, such as our data hosting provider and companies we employ to
manage our Site, help us conduct surveys, provide Site-related services, and/or to assist
us in analyzing how our Site is used;
 Other service providers that we may engage to provide services to us or on our behalf
Your Personal Information may be disclosed to a third party if we are required to do so because
of an applicable law, court order or governmental regulation, or if such disclosure is otherwise
necessary in support of any criminal or other legal investigation or proceeding, or to protect
against or investigate illegal activity. Your Personal Information may be disclosed to a third party
if the disclosure is reasonably related to the potential or actual sale or other disposition of all or
part of our business or assets.
We may share aggregated or de-identified information with third-party partners, affiliates, or
service providers for the purposes outlined above.
We may use third-party services such as Google Analytics to collect, monitor and analyze
information as described above. Those third-party service providers have their own privacy
policies addressing how they use such information. To opt out of Google Analytics on the Site go
to https://tools.google.com/dlpage/gaoptout.

6. How we protect your information
We seek to use commercially-reasonable data collection, storage and processing practices and
security measures to protect against unauthorized access, alteration, disclosure or destruction of
your Personal Information under our control, in accordance with this Privacy Policy. However,
the Internet is not 100% secure or error free. We cannot guarantee that your use of our Site will
be completely safe, and we cannot ensure or warrant the security of any information you provide
to us. We do not accept liability for unintentional disclosure. We encourage you to use caution
when using the Internet.
By using the Site or providing Personal Information to us, you agree that we may communicate
with you electronically regarding security, privacy, and administrative issues relating to your use
of the Site. If we learn of a security system’s breach, we may attempt to notify you electronically
by posting a notice on the Site or sending an email to you. You may have a legal right to receive

this notice in writing. If you have any questions or concerns, please notify us at
info@brooklynsfinestweed.com.

7. Third party websites
Our Site may contain links to sites of third parties. We do not control the content or links that
appear on these sites and are not responsible for these sites. These sites may have their own
privacy policies. Browsing and interaction on any other website, including websites which have
a link to our Site, is subject to that website’s own terms and policies.

8. Privacy Rights
Your Choices
You can opt out of receiving our marketing emails. To do so, follow the instructions in any
promotional message you get from us, or email us at info@brooklynsfinestwee.com. Even if you
opt out of getting marketing messages, we will still send you transactional messages. These
include responses to your questions.
You can control certain cookies and tracking tools. How you do so depends on the type of
cookie. Certain browsers can be set to reject browser cookies, which you can do through the
Help and Settings of the web browser(s) you use. To control flash cookies, which we may use on
certain websites from time to time, you can go here. Why? Because flash cookies cannot be
controlled through your browser settings.
You can opt out of interest-based advertising. We and third-party advertising networks may
collect information about your use of the Site so that we or they may display interest-based
advertising using information gathered about you over time across multiple websites or other
platforms.
We use Google Analytics to better understand how our users interact with our websites. You can
learn about Google Analytics’ currently available opt-outs
at https://tools.google.com/dlpage/gaoptout/.
CCPA Rights Request Process
When you make a request, we may require that you provide information and follow procedures
so that we can verify the request and your jurisdiction before responding to it. The verification
steps we take may differ depending on the request you make. We will match the information that
you provide in your request to information we already have on file to verify your identity. If we
are able to verify your request, we will process it. If we cannot verify your request, we may ask
you for additional information to help us verify your request.

Consumers will be required to submit their first and last name and email address and may also be
asked to provide their telephone number or address so that we can verify the request. Please
provide as much of the requested information as possible to help us verify the request. We will
only use the information received in a request for the purposes of responding to the request.